Similar custom book publishing and PR programs usually cost $15,000 to $25,000 or more, but I’m showing you a blueprint that many world-class authors and worldwide coaching company brands use information products to scale their business, like a peek behind the scenes.
The Authority Coach Blueprint is a unique business coaching and book publishing program that is a fraction of the cost, and helps you build a custom client acquisition machine for your business, that won’t require you to be in the spotlight posting selfies or being on social media all day.
The 3-phase process you’ll see in the case study is the process I take all my 200+ authors through.
In phase one of the blueprint, we build out the foundation of your business and information product suite blueprint. We identify who your perfect client is, then use a short book and mini virtual workshops to attract them.
Then we provide a staff of fully trained content writers and copy editors, to write or edit a high-quality book, to make you look good and attract your perfect client.
In phase two, we offer a complete done-for-you service where we have a professional book designer create a powerful and impactful book cover, paperback layout, and Amazon Kindle ebook formatting.
Then I have a partnership with a local printing and distribution facility here locally in Scottsdale, Arizona where we can print high-quality books on demand, so books can be printed after you collect payment, and you’ll never have to order a large inventory of books, everything is fully automated.
In the final phase three of the process, we get our authors featured on a media interview, and build in an information marketing and client acquisition process through teaching and coaching, instead of selfies and self-aggrandizing self-promotion that makes us all cringe. No part of the process is pushy or aggressive sales, so it works well for many of our clients who would rather be serving and helping clients, instead of on pushy sales calls.
All three phases happen in over the course of about 90-days. This will help you build a process to build a warm engaged audience of customers, rather than feeling like you are out promoting yourself, which isn’t comfortable for us.
You’ll learn this exact process in the Authority Coach Blueprint program.